Wednesday, 30 November 2016

Jay Abraham on How to 10X Your Business with Lewis Howes - Massive Amounts of Free Sales And Marketing Training Material

I’ve taken value from Jay Abraham’s work in the past - particularly his book “Getting Everything You Can out of All You’ve Got” - and it is one of the books I’ve just started to re-read and revisit (again).
I was pleased to see that Lewis Howes interviewed Jay Abrahams for his “School of Greatness” Podcase.
Jay offers some really good advice on referals and repurposing and I’ll need to revisit the video again to crib some of the great sales copy ideas at the start.
And there was a really useful story about his work on Entrepreneur magazine:
  • repurposed archives into ‘startup manuals’ with ‘boilerplate’ - how to recruit, how to do X
  • you are the solution to someone else’s problem who doesn’t know it
At the end of the video I learned something I was completely unaware of - Jay Abraham has released most of his material for free now:
I suspect I’ll be studying this material for quite some time to come.

Wednesday, 12 October 2016

GMail Based CRM and GMail Linkedin Plugin

I’m still trying to figure out what I need from a CRM.

I needed to create a homegrown adhoc solution to see how I prefer to work rather than have my process dictated to me by software.

Homegrown Solution

I created a quick CRM in a Google sheet.
I have a front page which summarizes:
  • contact
  • when last contacted
  • what to do next
  • state of lead
And then each contact has a sheet with their details and a log of contacts - that seems OK but requires maintenance outside of Google.

Alternatives

Then I stumbled over this blog post from Neil Patel, "10 GMail plugins all marketing professionals should consider"

As A result, I’ve installed the Rapportive chrome extension, which augments any homegrown CMS.

And looking through the features of the other tools mentioned it seemed as though Streak provided a lot of power and seemed to offer much of the functionality of followup.cc and boomerang

I’ve installed Streak to try it out.

I still have to evaluate FullContact which I think could augment Streak as well.

And if Streak doesn’t work out then I’ll have a look at ActiveInboxHQ

Streak seems to have a lot of power and I’m slowly working through the functionality but the delayed send and boxing seem quite useful so far.

Wednesday, 5 October 2016

How to create Presentation slides using markdown

Simple solutions for using markdown to create presentations exist e.g. Marp, Deskset, DeckTape.

I use markdown all the time

I use markdown all the time for writing.
  • blog posts, I draft in markdown, convert to HTML (e.g. dillinger.io) then paste HTML into blogging tool
  • client reports - I write quickly in markdown then format in different styles using Pandoc
I write all my daily notes in markdown because it is easy to read, and if I need to, then it is easy for me to convert to a ‘presentable format’ using Pandoc or Dillinger.io

I create a ‘checklist’ and wanted to convert it into a presentation to upload to slideshare for marketing purposes. I didn’t fancy recreating the checklist into Powerpoint manually, so I started looking for a markdown based ‘slide’ solution.

Pandoc can do this as well, but it looked like a clunky approach.

A markdown based ‘slide’ solution

The first markdown based ‘slide’ tool I found was Marp:
The only changes I had to make to my checklist was the addition of --- to create slide breaks - when these are rendered in the checklist document they are horizontal lines, and don’t really detract from the on page checklist:

Within a few minutes:
  • I had a slidedeck, in pdf format, that I could upload to slideshare.
  • I could generate the slide deck from the same markdown document as the checklist document
Only one document to maintain going forward, but increased the marketing reach of the material.

Win.

And the next day I wanted Powerpoint or ODP

I started looking around for ways to convert the markdown into a ‘normal’ presentation format like powerpoint or ODP. I tried pasting the generated HTML presentation tools but that didn’t work as I wanted. I found odpdown, but haven’t tried it yet: (This might be useful for converting markdown to odp format)

Other Markdown Tools for HTML

As I searched the web I found a few other tools mentioned for markdown to HTML:
There are also a bunch of tools that let you embed your markdown in an HTML document and render it that way:

More professional additions

DeckTape is an open source tool that offers a PDF and image exporting functionality
Deskset is a commercial tool that supports more features, but only runs on Mac - cheap at only $29

Summary

I haven’t had time to evaluate all the tools above. At the moment, the simple pdf that Marp generates is good enough for the type of material that I’m currently kicking out.

Since all the tools seem to use a similar approach, I’m going to continue to draft slides with Marp and when I want something ‘professional’ I’m going to evaluate Deskset.

I know that at some point I’m going to want to combine slides and longer form text and I think that DeckTape will help me do that.

References
These two ycombinator pages had useful links and information:

Thursday, 15 September 2016

What kind of LinkedIn posts to create?

I already blog, and I create quite a lot of content that way.

Where will I find the time to create new content for LinkedIn?

Well, I won't.

I'll re-purpose content.

My current LinkedIn post strategy is 'executive summary'.


  • I write a bunch of posts on my normal blogs
  • I summarise them and draw 'management conclusions' for LinkedIn

The LinkedIn audience that I'm trying to target is one that will invest in consultancy, that is a different audience than the practitioners I target on my blog.

My first post I forgot to tweet and promote!

Now, when I create a LinkedIn post:

- mention it as a Company update
- 'share' the company update through my linkedin profile
- tweet the linkedin post

The LinkedIn reciprocal Visit Strategy update.

Thousands. I've automatically visited thousands of profiles.

How many you ask?

2747, I reply

Wow, that must have massively increased your profile views, you say.

Eh, not really.

To make this 'scientific' I made sure this was the only strategy I employed for 2 weeks.

And, not really much of a boost,

When I didn't employ these strategies and did nothing I was getting about 30 - 40 views a week. Some weeks up to 70, some weeks as low as 20.

With this strategy I had a 40 week, and a 48 week. Which is well within 'normal tolerance'.

Looking at the people who did view my profile... none, were in the list of visited people.

I'm going to conclude that this strategy is 'LinkedIn Guru' hyperbole and let it lie.

So what to do instead?

Well, the one thing it was good for, was seeing what LinkedIn groups my target market was part of.

And I have joined as many of those groups as would let me in.

I have also created more updates and started using the LinkedIn 'post an article' and this week I'm up to 55 views.

Now, I also have to try 'engaging in the groups'

Summary

I conclude that 'content' is a better strategy for 'profile views' than visiting.

But 'visiting' is the best (and only) strategy to find out what groups your target market visit.

Going forward I will:


  • Create posts
  • Post more regular updates
  • Engage in group discussions where I can


And see how that goes






LinkedIn Ads Update

Two weeks ago I wrote that:

  • One of my ads has achieved 49 impressions over 30 days, with no clicks, at a cost of $0.00
  • The other ad has achieved 9576 impressions, with 1 click, at a cost of $2, over 32 days.
  • I chose “Cost per Click” model.
  • LinkedIn suggests that other advertisers are paying $6 - $10 per click. Whereas I decided to target the long tail and see how long the budget would last, so I went for the minimum $2 per click.
  • I have just increased the cost Per Click to $4 and will see what happens

So after 14 days, what has happened.


  • The ad has been clicked 6 times, so that is 5 more clicks
  • Average click through at $3.0
  • The ad has 74,409 impressions
If I earned money from impressions that would be great.

It is possible that people are trained not to look at ads. I'm pretty sure I am.

I've decided to end my 'ad' experiment and I probably won't repeat it.

I think 'content' serves my business better than ads.

Tuesday, 6 September 2016

LinkedIn has limits on everything! - number of pending group requests

As part of my 'try to use linkedin' better strategy. I've been looking at the profiles for people in roles I probably want to connect with to get work.

And when I do that, I've been looking to see what groups they are members of.

Then I apply to join those groups that seem relevant.

Strategy:


  • view prospect profile
  • scan groups
  • join potentially beneficial groups


And then LinkedIn says:

"You've already requested to join too many groups. Withdraw pending requests before joining this group."

I think I had about 6 requests pending.

As a result of this my strategy is now:

  • view prospect profile
  • scan groups
  • make a list of potentially beneficial groups
  • join groups in my list
Otherwise, I'll forget the good groups.

And since LinkedIn allows you to join about 100 groups I'm working through my list now.

PS:

Remember to edit your profile so that you only show groups in your profile that augment your sales message.