What kind of LinkedIn posts to create?

I already blog, and I create quite a lot of content that way.

Where will I find the time to create new content for LinkedIn?

Well, I won't.

I'll re-purpose content.

My current LinkedIn post strategy is 'executive summary'.

• I write a bunch of posts on my normal blogs
• I summarise them and draw 'management conclusions' for LinkedIn

The LinkedIn audience that I'm trying to target is one that will invest in consultancy, that is a different audience than the practitioners I target on my blog.

My first post I forgot to tweet and promote!

Now, when I create a LinkedIn post:

- mention it as a Company update
- 'share' the company update through my linkedin profile
- tweet the linkedin post