LinkedIn Ads Update

Two weeks ago I wrote that:

• One of my ads has achieved 49 impressions over 30 days, with no clicks, at a cost of $0.00
• The other ad has achieved 9576 impressions, with 1 click, at a cost of $2, over 32 days.
• I chose “Cost per Click” model.
• LinkedIn suggests that other advertisers are paying $6 - $10 per click. Whereas I decided to target the long tail and see how long the budget would last, so I went for the minimum $2 per click.
• I have just increased the cost Per Click to $4 and will see what happens

So after 14 days, what has happened.

• The ad has been clicked 6 times, so that is 5 more clicks
• Average click through at $3.0
• The ad has 74,409 impressions

If I earned money from impressions that would be great.

It is possible that people are trained not to look at ads. I'm pretty sure I am.

I've decided to end my 'ad' experiment and I probably won't repeat it.

I think 'content' serves my business better than ads.