Use Ongoing Competitor Analysis to improve your marketing

One way I improve my marketing and web sites is by analyzing what my competitors do.

And by competitor I mean:

• direct competitors who do exactly the same
• direct competitors who sell similar products as I do
• small consultancy companies who do a similar thing to me
• consultants, who look successful, even if they do different things to me
• small consultancies and agencies who look successful

I prioritize direct competitors and consultancies, but I will analyse the work that anyone does and see what strategies and approaches I see that I'm not using.

After all, we want to be seen as 'bigger than we are' and the easiest way of doing that is by looking to see what people 'bigger than you' actually do.