What is the “Who’s Viewed Your Profile” feature?
LinkedIn has the “Who’s Viewed Your Profile" feature. You can see it on the ‘Profile’ drop down. And it shows you who has recently viewed your profile.- if you have a free plan you will see the last few people who have visited
- if you have a paid plan you will see the last few weeks (or months)
Why?
- you could send them a connection request, after all they visited your profile, they might be interested in what you sell
- they might be a potential client waiting to happen, you could research them and build a tailored ‘hi there’ approach
- it might give you an idea of the current target market your profile is written towards
- it might help you build a set of ‘personnas’ that your profile is drawn to, to create custom marketing approaches for each profile
- you might want to join some of the groups for that person, posting there might get you in front of that person organically without a connect
- there might be a shared connection who can introduce you
What is the “Reciprocal Visit” strategy?
If you visit someone’s profile then YOU will appear in their list of “Who’s viewed your profile”.They might visit you back.
That might mean they are interested in what you have to sell if:
- your ‘professional headline’ description accurately reflects what you want to sell
And the article now, is your “Summary”, and your “Summary” now becomes a sales page.
If you include your connection details on your sales page (sorry, “Summary”) , then they might actually find it easier to connect with you, and initiate a sales conversation.
Automating This
There are tools to help with the “Reciprocal Visit” strategy.But be careful.
You can have your account locked for this.
- if you are on a free plan then this will be viewed as commercial use, and you’ll have to very quickly upgrade your plan (after about 50 or so views)
- if you misuse this, then your account might be locked (if you’re lucky then it will reset the next day)
- if you are on a paid linkedin plan then it advertises itself as “Unlimited Profile Views”, but it doesn’t mean that. I think you get about 800 or so before you see the “Linked in is momentarily unavailable” message
I can’t say for sure that the strategy does work yet, as I’ve only just started using it.
Initial results:
I’ve only been using this strategy for 2 days, so it is really too early to say. But…Started experimenting with it on 27th - 28th August, which was a Weekend, then 29th August (which was a bank holiday) - so not the best of days to try it. But in 2 days I have 18 profile views and my Wednesday email was busier with connection requests and emails from recruiters.
I managed to lock my account on Tuesday by clicking on too many profiles!
But my access came back on Wednesday. Phew.
I take this to mean that it is:
- worth experimenting with.
- And I need to amend my profile to reduce the number of recruiters that contact me.
Note:
- Update: And for the 2nd time. I've had my linkedin search functionality downgraded on linkedin. This time. After performing one search, and clicking 'next page' about 30 - 40 times.
- I'm not sure this is a viable strategy in any automated way.
- I'm not quite sure how recruiters are able to rely on LinkedIn because if I was a recruiter I'd be doing a lot of searching and paging, and my account would get locked.
- Currently I'm on an evaluation of the Business Plus plan which would set me back £29.99 a month. IT seems to have the same limits on searches (i.e. none - unlimited) as the executive plan at £49.99 a month.
- And given that it is possible to avoid some linkedin search limits by using tools such as http://recruitmentgeek.com/tools/linkedin/
- I need to find a compelling reason to pay the cash in the next 3 weeks.
- I'll see if the 'post cool stuff to groups your prospects' are on strategy works out next
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