Marketing in Moderation for Maximum Impact

You'll want to compete. You'll want to improve.

But as with everything, you have to work in moderation:

• You have a finite amount of time
• You have a finite monetary budget for advertising

The parteo principle is a useful thing to keep in mind, they 80/20 rule:

80% of the success comes from 20% of the effort

i.e.

• get biggest bang for the buck
• repurpose your content
• get your content in front of more people

Some of this comes from skill:

• learn to write fast
• learn to plan fast
• learn to automate some processes

Some of this comes from courage:

• your first draft is good enough, don't edit, hit publish
• if you learned something its good enough, it will help someone else, hit publish
• if it reminded you of something important, even if it was obvious, its important enough, hit publish

You'll only see benefits when you go live, and you implement.