Sunday 12 March 2017

Content creation realisation "only you see everything you do"

Note to self: "The only person seeing everything that you are doing is you."

Therefore:
  • you can re-use content and it will be new to most people
  • you can re-purpose content, to keep it alive, if it is core to your message
  • you can re-promote content because people will not have seen it


If you share and create good stuff then help people find it.

Stop:
  • thinking that people will tire of what you create
    • keep creating new stuff
    • keep reminding people about the old good stuff
  • thinking that if you include content from posts in your talks that people will 'already have seen it:
    • most people don't read blogs
    • most people don't follow you on instagram
    • most people don't read linkedin
    • most people don't follow you on twitter
    • most people dont ... etc.
    • And... more importantly
      • when you talk, you add extra value with, in your face emotional and passionate presenting because you care about the content
Every channel offers additional value even if the content is 'the same' (but the content is not the same, it is channel specific).

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