Wednesday 30 November 2016

Jay Abraham on How to 10X Your Business with Lewis Howes - Massive Amounts of Free Sales And Marketing Training Material

I’ve taken value from Jay Abraham’s work in the past - particularly his book “Getting Everything You Can out of All You’ve Got” - and it is one of the books I’ve just started to re-read and revisit (again).
I was pleased to see that Lewis Howes interviewed Jay Abrahams for his “School of Greatness” Podcase.
Jay offers some really good advice on referals and repurposing and I’ll need to revisit the video again to crib some of the great sales copy ideas at the start.
And there was a really useful story about his work on Entrepreneur magazine:
  • repurposed archives into ‘startup manuals’ with ‘boilerplate’ - how to recruit, how to do X
  • you are the solution to someone else’s problem who doesn’t know it
At the end of the video I learned something I was completely unaware of - Jay Abraham has released most of his material for free now:
I suspect I’ll be studying this material for quite some time to come.