I upload the lo-fidelity version of my webinars to youtube.
By lo-fidelity I mean:
- minimal editing - only start and end, and any major mistakes in the middle
- the meeting burner recording with audio - rather than my local mic
- edited video to remove start and end elements
- edited video to add additional slides or music required
- I don't edit out any ums, or ahs - that is for the later premium version
Why would I give these away when I plan to turn the webinars into a premium product that people pay money for?
- I monetise these with ads - I don't expect to make much money from this, but every little helps, and avoiding ads is a benefit of a paid premium product.
- I don't have to schedule timed re-runs of the webinar, so they are available for view.
- I can link to my other products and services for organic upsales.
- It is faster to release than a premium product.
- I gain tracking statistic information that helps me see which types of content people are looking for.
So what would a premium product add?
- Better audio
- No Adverts
- Better Editing - split into logical chunks for easier viewing
- Additional content for explanations
- The Q&A sections - expanded with more detailed explanation
At least this is my current plan and theory.
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