"How Brands Grow" By Byron Sharp

Most of "How Brands Grow" by Byron Sharp. was aimed at a slightly different type of company than mine but there was still a few nuggets. And the Seven Simple Rules For Marketing presented in Chapter 12 were worth the price of admission.

You can see them in the photo but basically:

1) Reach
2) Be Easy To Buy
3) Get Noticed
4) Refresh and Build Memory Structures
5) Create and Use Distinctive Brand Assets
6) Be Consistent, yet Fresh
7) Stay Competitive, don't give a reason not to buy

I will certainly be working through this list.

The 'rules' are expanded in the book with more detail and they build on information presented in earlier chapters. This list saved the book from being average with a few notes and being sent to the charity shop and is now in the marketing section in my bookcase and I will revisit and work through the book again.

I do not do all of the above.

In practical terms, my immediate interpretation is:

1. effective tagging on social media posts, syndication of content, SEO, create more content
2. online and in normal places e.g. make sure you are listed on Amazon
3. create content where your customers read, create enough content that it does not get lost in the noise
4. Create strategic content, create tactical content that refers to the strategic hooks
5. I need to use my brand assets better
6. Keep track of your core messages
7. Keep copy up to date to refer to the most up to date versions of tools and language versions. Treat pre-sales questions as failure demand and address them in the copy.

I do not yet do all of the above.

Do you?

A post shared by Software Testing Tips & Videos (@eviltester) on Apr 23, 2017 at 8:31am PDT