Re-posting and re-purposing as a content creation strategy

Efficient content marketing requires re-use and re-purposing of content.

Sometimes that means direct re-posting, but it also means - using previous content as a basis for creating new content (re-purposing).

e.g.

• I create a daily instagram video
• I try and summarise it into a ‘motivational quote’ image for instagram and pinterst
• I collate the instagram videos into a YouTube video with additional content
• I transcribe the youtube video
• I turn the transcription into a markdown file which I use to create slides for uploading to slideshare
• I transcribe the youtube video into a blog post and add links to the youtube video, instagrams and slides
• I review the blog post from a ‘management’ or ‘motivational’ perspective for one or two linkedin posts

Some of those steps are re-posting, some are re-purposing.