Jay Abraham Interview on "I Love Marketing" podcast

http://ilovemarketing.com/jay-abraham-interview-on-marketing-and-copywriting/

•  "The other is, there could be such really quality deserving people that have such a superior product, service, concern, commitment, integrated value proposition, but they do now know how to differentiate. They do not know how to communicate. They do not know how to delineate. They do not know how to demonstrate..." 
•  "most people don’t even think about how do I create the trust that lets the prospect know that I have their best interest at heart"