In order to improve my marketing on LinkedIn, I conducted a bit of a 'competitor review'.
I looked at the company pages for other consultants and consultancies.
I learned more from the 'bigger' consultancies than the consultants - as you'd hope since they have marketing departments.
One observation I acted on immediately was based on one particular consultancy. For each of their posts they had an image - which is a normal social media strategy 'add an image to each post' (which I don't do here at the moment since this is a 'notes' blog rather than a traffic generation or marketing blog.
And all their images had a common theme: a photo of someone in the org, a logo, a title, etc.
And then I realised, or thought, that those images actually look like powerpoint slides.
So that's what I do now, for each company update. I have a LibreOffice presentation, and I add a new slide - because it is easy to collate multiple images, and add text etc. Plus when I export the slide it is at the correct proportions for LinkedIn thumbnails - perhaps due to their integration with slideshare?
But this makes it easy to create an image for the post, and starts to add a 'corporate' feel to my 'non-corporate' and slightly adhoc approach to marketing.
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