Friday, 19 July 2013

Collating content for e-mail Newsletters

Some of my blogs are 'non-core'.
Like this one.
I set them up so I have a topic related channel and can write up what I need to, without polluting my 'core' brands.
At some point, this might become core, so I try to keep it very focussed and add value.

For my core blogs, I've started writing an e-mail newsletter. And I wanted to collate content for it, over a month, so that when it came to write the newsletter, I had all the content I needed at hand, to make writing the newsletter fast and easy.

There are a lot of services out there now which 'seem' to want to help you do that. Pinterest, Flipboard, etc. etc.

So I tried a few of the popular services that seem aimed at doing this:
  • Flipboard didn't seem to want to let me collate individual items, it seems to want to pull in feeds. Well I already use NewsBlur for my RSS feeds. So I don't need that. Account Disabled within 15 minutes.
  • Pinterest wants to help you collate individual items so that you have a pin board of 'stuff'. Sounds good. But as soon as you create an account, Pinterest throws up a 'follow 5 people' dialog. I don't really know what to do with the system at this point, so I randomly select 5 people, just so I can move on to see the site. But now I hav a Pinterest home page filled with random junk. Should be simple to fix - just unsubscribe from those 5 random people and... no can do. Account Disabled within 5 minutes.
Clearly, its just me. All I wanted was something to pin things to that I found on the web and share it and ...

So I fell back on the old stalwart. EverNote.

I created a notebook for each newsletter, then started adding items into the notebook.

I tend to copy and paste stuff, rather than use the browser EverNote plugins.

A useful feature I like on my Android devices is the twitter integration. With Twitter you generally have to 'favourite' tweets, but that is a little too public for my sensibilities. But on Android I can 'send to EverNote' and the tweet I want to follow up on, or curate, is added to my EverNote without anyone noticing.

Sometimes, it pays to keep it simple.

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