I was pleased to see that Lewis Howes interviewed Jay Abrahams for his “School of Greatness” Podcase.
Jay offers some really good advice on referals and repurposing and I’ll need to revisit the video again to crib some of the great sales copy ideas at the start.
And there was a really useful story about his work on Entrepreneur magazine:
- repurposed archives into ‘startup manuals’ with ‘boilerplate’ - how to recruit, how to do X
- you are the solution to someone else’s problem who doesn’t know it
- An unbelievable amount of material in his 50 Shades of Jay section
- http://www.abraham.com/50shades/
- this will take a long time to work through
- Read Archives of his email newsletter
- You need to register for this… but you get access to an immense amount of training and recorded talks
- http://www.abraham.com/radio-opportunity/
- including the book “Getting Everything out of All You’ve Got” - which I have a paperback and CD version, and was just about to work through again.
- and the book “The Sticking Point Solution”
- … it just goes on